Opening a Therapy Office in Atlanta

posted Jul 28, 2012, 1:20 PM by AJ Centore   [ updated Jul 28, 2012, 1:46 PM ]

Here is a short picture and video documentary of Thriveworks’ opening of our third therapy location; this one in Sandy Springs, GA (basically, North Atlanta). 

The amount of planning that goes into opening a new office is enormous. Picking a location in Atlanta alone was a challenge. Atlanta in an interesting city in that, it is hugely spread out--is extremely congested in terms of traffic, and has a very limited mas transit system, called Marta, that no one seems to use. 

South Atlanta is an area called Peachtree City. The people of Peachtree City tend to stay in Peachtree City (so I'm told). Then, as one heads north they reach Downtown, and then Modtown Atlanta. We definitely thought about opening a location in Midtown, but it is a very difficult place for people to find parking. And as I mentioned earlier, in Atlanta EVERYONE drives. Keep heading north and you'll reach Buckhead.

Buckhead seemed like a perfect neighborhood for Thriveworks. It was a nice area, and many people who live in the suburbs--we were told--would be willing to make the trip south. Also, we thought we would attract midtowners, as it's just a few miles north of Modtown, and parking wasn't quite as bad. 

We actually had a place picked out in Buckhead, but it fell through as we realized our clients would not be able to get into the building easily on weekends (deal breaker!). We were also realizing that while people were calling us from all over Atlanta, it was people from Dunwoody, Roswell, Alpharetta, and even Marietta who were doing the most business with us.

So, in the end we landed in Sandy Springs. It's North of Buckhead, and just a hair south of Roswell (Our address is 8800 Roswell Rd., that should tell you how on the border we are). 

So, without further adue, I present to you our Picture and Video documentary! Opening a Therapy Office in Atlanta